for reference i swatched on bare skin, on my inner arm. i’m NW 20 in MAC’s foundations. although in winter i could probably go to NW15. i’m pale. :\ i swatched using the foam brush that was included in the palettes.
i find their shadows very soft. the pigmentation in them is good! i have MAC shadows that cry out for this much pigmentation. it seems uniform through each shadow… unlike MAC where it seems some shadows are more pigmented than others. picking them up with the foam applicator that comes with the palettes gives more colour payoff, but they are soft and crumble easily using the foam. with an eyeshadow brush there is less crumble/fallout but you have to layer for super pigmentation (but again, i still get more colour payoff using the brush with these than i do with some of my MAC shadows).
the shimmery colours are VERY shimmery. so if you’re not in to shimmer, pass up on these. they’re almost sparkly.
here’s what the palettes look like closed:
this is the Original I-Divine Palette:
and here it is swatched under natural light:
and here is the Sunset I-Divine palette:
swatched under natural light:
and finally the Bad Girl I-Divine palette:
again, swatched under natural light: